Marketing News

The Hair Lab by Strands Enters Wegmans

The brand will offer a curated assortment based on its best-selling products and combinations including three shampoos, three conditioners and eight doses in 76 east coast locations on March 1.

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By: Lianna Albrizio

Associate Editor

Customizable haircare brand The Hair Lab by Strands, is launching into 76 Wegmans locations across the east coast on March 1. “Our Wegmans partnership allows The Hair Lab to unlock a new, upscale, East Coast consumer who wants an efficacious, personalized hair care regimen they can get at their convenience during their typical grocery shopping trip,” said Eric Delapenha, founder and CEO, The Hair Lab and The Body Lab. “We are proud to be the first brand at Wegmans to offer this customiz...

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